The dogado group, a co-owner-managed digital company with roots in Germany and Austria, will be taking hold over all shares in the traditional Austrian company HEROLD. The closing is expected for February.
The unification of Herold and dogado group creates a player with a uniquely strategic position in the digital market: both companies specialize in supporting small and mediumsized businesses achieve business success with website and online marketing products. HEROLD and dogado group thus complement each other perfectly in their approaches.
„HEROLD and dogado group – a perfect match,“ explains Daniel Hagemeier, CEO and coowner of dogado group, adding: „Together we will assume a unique position in Germany and Austria, allowing us to serve over 300.000 customers. We are one of the first companies to offer websites and online marketing services as well as self-service and managed services.“ dogado serves over 260.000 clients with services such as webhosting, domains and cloud solutions, many of which in Austria under the “easyname” brand.
Herold serves over 45.000 small and medium-sized companies in Austria with its websiteservices, which include fully managed websites as well as marketing services such as search engine optimization (SEO) and digital advertising campaigns (SEA). The long-established company has earned its reputation as a leading service provider for search engine marketing: as one in around ten Austrian companies, HEROLD holds the title „Google Leading Agency“, which is awarded by the search engine market leader itself.
HEROLD is widely known in Austria and enjoys the trust of numerous SMBs. „We want to build on this trust and expand the digital product portfolio to make our customers even more successful online,“ says Hagemeier.