is delighted to announce the appointment of Patricia Fors as its new Chief People Officer (CPO). This key addition to the leadership team supports's comprehensive strategy to spearhead organizational growth and infuse increased rigor into its global operations. 

Patricia Fors, renowned for her work in driving innovative People & Culture strategies, brings a wealth of international experience to Her tenure at IKEA Group, marked by leading transformative initiatives in global talent management and developing strategies for the future of work, has provided her with deep insights and skills essential for leading in a dynamic, global business environment. Fors is also recognized as a sought-after international speaker on topics related to organizational transformation.

Daniel Hagemeier, CEO of, expressed his enthusiasm for the appointment: "We are excited to welcome Patricia to Her expertise and forward-thinking approach are exactly what we need to propel our growth and innovation initiatives. Patricia's leadership will be invaluable as we continue to expand and strengthen our position in the market."

In the newly created role of CPO, Fors will focus on enhancing's organizational capabilities, ensuring that the company remains agile and responsive to the evolving needs of the market. Her strategic vision will be instrumental in developing a culture that nurtures talent and fosters innovation.

"I am eager to contribute to's impressive growth trajectory," said Patricia Fors. "The opportunity to work with such a dynamic team and to contribute to a culture that values innovation and continuous improvement is truly exciting. I look forward to playing a pivotal role in driving's success."

Patricia's appointment comes at a time of significant growth and expansion at Her leadership in People and Culture will be instrumental in driving our workforce to meet and exceed our ambitious goals.


Headquartered in Sweden and with offices in 11 countries, serves over 2 million customers, predominantly small- and medium-size enterprises. The company provides a full range of products from domain names, websites and email to productivity tools, cloud servers, and digital marketing services. Under ownership, leading brands,, and 20+ others enable customers to go and grow online. The company has significantly grown its revenues to over €300 million in the financial year ending 30th September 2023. 

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