Parent company of Group.ONE has acquired SimpleSite, a Danish provider of easy-to-use website building software for more than 50,000 customers worldwide.

The Group’s core brand offers the most popular website builder in Scandinavia, so adding SimpleSite to group.ONE’s portfolio further strengthens its strategic position as a leader in this space. Considering that SimpleSite customers have similar needs to those at, their websites will be transitioned to the product suite over the coming months.

As CEO of SimpleSite Morten Elk confirms, “SimpleSite and share the same commitment to keeping things simple and making it easy for non-technical users to go online. The site builder will be a great solution for our customers so they can grow their projects, too. For the first time, SimpleSite customers would be able to track site visits with Google Analytics, talk to visitors on chat, and use other advanced functionality. The technical team behind will ensure the product will continue evolving and keep up with the pace of change in the digital world. With the web builder industry consolidating, I firmly believe our customers will be better served long term at”

As group.ONE continues to execute its buy-and-build strategy, SimpleSite is its tenth acquisition. Uniquely, SimpleSite customer websites will be seamlessly moved to the infrastructure. Stephan Wolfram, CEO of group.ONE, explains “We are excited to innovate in this space, making cross-builder migration easy for customers. Switching website building tools should not be about starting from scratch. It was our top priority to ensure that websites of SimpleSite customers carry the same design, layout and content at as they did previously.”

Both companies expect that customers will welcome the change and enjoy the experience. The new platform has a lot more advanced functionality, such as built-in digital marketing tools, an intuitive component-based editor and a comprehensive online shop, especially relevant given the strong global growth trend in e-commerce websites. Additionally, SimpleSite customers will also unlock free email hosting, guest user management, and many other perks that come as standard at


Group.ONE is one of Europe’s leading providers of domains, web hosting, website creation tools, and other online solutions. The company serves over 1.5 million customers in Northern Europe and beyond through its 10 customer-facing brands, including, Hostnet and WP Media. The Group is headquartered in Malmö, Sweden, and employs more than 600 people globally.

About SimpleSite

SimpleSite was founded in 2003 in Denmark by brothers Jacob and Morten Elk on a philosophy of making it very simple for non-technical users to create and maintain their own websites. Since then, SimpleSite has expanded world-wide and a total of more than 30 million websites have been created with SimpleSite.

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