WordPress plugin BackWPup is joining group.one, along with two newly acquired plugins Adminimize and Search & Replace, adding to the group’s growing WordPress ecosystem. 

group.one acquired the three WordPress plugins with a combined base of more than 1.1 million users from German WordPress agency Inpsyde GmbH, bolstering the group’s WordPress offering alongside flagship products WP Rocket, Imagify and Rank Math SEO.   

Daniel Hagemeier, CEO of group.one, commented: “This acquisition underscores our commitment to building a powerful and unique WordPress ecosystem. Backup and recovery solutions are crucial to protect websites against data loss and we look forward to further developing BackWPup, along with Adminimize and Search & Replace. Together with WordPress hosting from WP.one and one.com, and our flagship products WP Rocket, Imagify and Rank Math SEO, WordPress users can now come to group.one to optimize, secure, maintain and promote their online presence.”

Alex Frison, CEO of Inpsyde added: “At Inpsyde we have devoted significant time and effort to developing these products and we are immensely proud of what we have achieved. I believe group.one is now the best home for these products and their customers. Their dedication and commitment to WordPress is evident in their well-established WordPress ecosystem, and  our customers are in great hands going forward.”  

This acquisition adds to the strong portfolio group.one has built in the WordPress ecosystem, including the world’s leading WordPress speed optimisation plugin WP Rocket and image optimisation plugin Imagify, both powered by group.one company WP Media. More recently, the fast-growing WordPress Search Engine Optimisation (SEO) specialist Rank Math was added to the group.  

About group.one

Headquartered in Sweden and with offices in 11 countries, group.one serves over 2 million customers, predominantly small- and medium-size enterprises. The company provides the full range of products and cloud services from domain names to web and email hosting, to productivity tools, cloud servers, digital marketing services, and WordPress software solutions. Under group.one ownership, leading brands one.com, WP Rocket, Imagify,  Rank Math, Hostnet.nl, Herold.at and 20+ others enable customers to go and grow online. In the last three years, the company more than doubled its revenue to reach €280+ million in 2022. 


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