group.one

group.one to acquire SocialPilot, expanding its SaaS offering with a leading social media marketing solution for SMBs and agencies.

group.one to acquire SocialPilot, expanding its SaaS offering with a leading social media marketing solution for SMBs and agencies.
group.one has signed an agreement to acquire SocialPilot Technologies Inc - a trusted platform for social media management tailored to the needs of small businesses and agencies.

Founded in 2014, SocialPilot is a widely used platform that helps small businesses and agencies plan, publish, and analyse content across major social media networks. It is especially popular among agencies for its intuitive client management, detailed reporting, and streamlined collaboration and approval workflows. SocialPilot was also an early adopter of AI in social media marketing. Its AI assistant, ‘AI Pilot’ helps users quickly generate posts, making it easier to maintain a consistent and effective presence across channels. 

“This acquisition is an important step in advancing our mission to help small businesses win online,” said Daniel Hagemeier, CEO of group.one. “Social media is central to how customers discover and engage with brands today. With SocialPilot, we are enhancing the social-first journey that is increasingly becoming essential to our customer base. Combined with our AI-powered website builder, SocialPilot allows our customers not only to establish a professional online presence but also to actively grow and engage their audience. ” 

“Joining group.one is an exciting new chapter for SocialPilot,” said Jimit Bagadiya, Co-Founder and CEO of SocialPilot. “Over the last decade, we’ve focused on making social media marketing straightforward and impactful for small businesses and agencies. With group.one’s European reach and commitment to empowering SMBs, we look forward to bringing our solutions to even more customers in Europe.” 

“I am extremely proud of the platform we have built at SocialPilot,” said Tejas Mehta, Co-Founder and COO of SocialPilot. “Becoming part of group.one is an exciting opportunity to connect social media marketing with other essential tools SMBs use every day, and to keep advancing our platform in meaningful ways. I look forward to continuing this journey with group.one along with our very talented team.” 

Combining SocialPilot’s capabilities with group.one’s portfolio unlocks significant opportunities across key business verticals. Customers will benefit from an end-to-end platform to build their brand, create engaging content, and manage their online channels, all in one place. 

With the acquisition of SocialPilot, group.one continues to expand its suite of integrated SaaS solutions designed to support the digital growth of small businesses and agencies. 

About group.one

Headquartered in Sweden and with offices in 15 countries, group.one serves over 2 million customers, predominantly small- and medium-sized enterprises. The company provides digital solutions such as Software as a Service, Cloud Hosting, and Digital Marketing services. Under group.one ownership, leading brands like one.com, Zoner, WP Rocket, Rank Math, Hostnet.nl, Herold.at, and 20+ others enable entrepreneurs to present, attract, and sell online. The company has significantly grown its revenues (pro forma) to over €350 million in the financial year ending 30th September 2024.

About SocialPilot

Founded in 2014, SocialPilot provides a leading social media management platform for SMBs and agencies. The solution enables teams to schedule posts, collaborate on content, monitor engagement, and track performance across channels such as Facebook, LinkedIn, Instagram, Twitter, and more. With over 100 employees in the United States and India, SocialPilot supports thousands of customers in growing their online reach efficiently.